Mobile devices (including smartphones and tablets) are becoming the primary internet viewing device for many people.
According to Google, nearly 75% of users prefer a mobile-friendly site. Further, 50% of people said that even if they like a business, they’ll use that business less often if its website is not mobile-friendly. Consumers have high expectations for companies to provide a great website experience on every device, and are increasingly less patient with websites that are not mobile friendly. The average website had 20% of its traffic coming from mobile by Q4 2012, according to Bluetrain Mobile and that number is predicted to dramatically increase in the coming year. Clearly, having a mobile-friendly site is no longer just another option.